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Sports brands often look for ambassadors who embody the brand's values, whether it's sporting excellence, team spirit, commitment to health and wellness, or innovation in sports performance. In addition, it is important to have a strong work ethic and an impeccable reputation, as you will be representing the brand in a variety of contexts and to a variety of audiences.

To become a sports brand ambassador, you could start by establishing a strong presence in your field, building an audience on social media, collaborating with other like-minded brands, and maintaining a consistent and positive image. You could also look for opportunities to partner with the brand through sporting events, sponsorship programs or corporate social responsibility initiatives.


Jelle Geens represented Belgium at the 2016 Summer Olympics in Rio. Two years later he won a bronze medal in the mixed team relay event at the 2018 European Triathlon Championships. In 2019 Geens won the 2019 Groupe Copley World Triathlon Montreal race and earned the bronze medal at the Hamburg Wasser World Triathlon, establishing himself as one of the rising stars on the World Triathlon circuit.

Career Highlights:

- 3rd place at the 2019 Miyazaki ITU Triathlon World Cup
- 3rd place at the 2019 Hamburg Wasser World Triathlon
- 1st place at the 2019 Groupe Copley World Triathlon Montreal
- 3rd place place at the 2019 Weert ETU Triathlon European Championships
- 2nd place at the 2018 Sarasota-Bradenton ITU Triathlon World Cup
- 1st place at the 2018 Antwerp ITU Triathlon World Cup


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